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Shammas in IndiGo uniform at the airport
Selfie with a Kerala Blasters player
Airport selfie on duty

The personbehind SBK

Muhammed Shammas — content creator, media professional and entrepreneur based in the UAE.

Who I am

MuhammedShammas.

My name is Muhammed Shammas, professionally known across social media as MR SBK. I am a content creator, media professional and entrepreneur based in the UAE, with a passion for football, digital storytelling and creative business.

My content focuses particularly on football, including Real Madrid and Kerala Blasters. Through my social media platforms I create content, develop promotional concepts, write scripts and produce videos designed to engage audiences.

The journey

Careertimeline.

KSD · BLR · DXB: from Kerala to Bangalore to the UAE, across aviation, media and business.

  1. Kasaragod · KGI

    Where it starts

    Rooted in Kasaragod, Kerala, and a KGI alumnus. Football and storytelling came first.

  2. IndiGo Airlines

    Up in the air

    Previous experience with IndiGo, including airport duty that led to some unforgettable fanboy moments. I signed off in August 2025.

  3. Web Branding · Dubai

    Media Manager

    A year as Media Manager at Web Branding in Dubai, working on media management and creative projects.

  4. Al Ansari Exchange · Now

    The next stage

    Joined Al Ansari Exchange to pursue the next stage of my professional career.

  5. Entrepreneurship

    12AM_EVENTS · SIR N CO

    Building independent ventures alongside my creative identity: an event company and a clothing brand. Also co-founder of Mallucore.

Vision

To connect creativity, media, business and digital influence.

Mission

Keep creating content people enjoy, help brands tell their stories, and keep growing as a professional and entrepreneur.

How I work

What I stand by.

Honest first

I only promote what I'd tell my friends about. That's why the audience trusts the recommendation.

On time, on brief

Aviation and media work taught me that timing matters. Agreed dates and deliverables are kept.

Made for the culture

Malayalam humour, local references, football banter. Content that feels native, never copy-pasted.

Shammas in uniform, smiling with a thumbs up
@mr_s_b_k__73K+ followers
Profile

Muhammed Shammas

Content Creator · Media Professional · Entrepreneur. Founder behind 12AM_EVENTS and SIR N CO, and a lifelong Madridista.

Known as
MR SBK
Based in
UAE
Ventures
12AM_EVENTS, SIR N CO
Experience
IndiGo · Web Branding · Al Ansari Exchange
Content
Football, brand campaigns, scripts, video
Reach
73K+ IG · 6K+ FB · 5K+ YT
Working together

Simple andclear.

  1. Consultation

    You share the brand, product and goal by DM or the contact form.

  2. Planning

    We agree on the concept, formats, dates and approvals.

  3. Execution

    I shoot and edit in my style, made for my audience.

  4. Review

    You check the draft before anything goes live.

  5. Follow-up

    After posting we look at how it landed and plan what's next.

Next step

Seen enough?Let's talk.

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